Cross Media Studies

Cross Media Studies AS Exam

Chosen Films to Analyse:

• Spectre
• Deadpool
• Star Wars: The Force Awakens

Other films (Last Resort)

• Hunger Games
• The Martian

Spectre 

$$ Spent on Advertising:

$$ Budget: $245 million

$$ Expected Profit:

$$ Total Grossing: $880 million

Director: Sam Mendes

Distributor: Sony

Production Company: Metro-Goldwyn Mayor

Certificate: 12A
Release: 26th October 2015

Examples

Broadcast: https://twitter.com/SonyXperiaMY/status/662849479347802113/photo/1

Sony is more complex in multimodality in where they advertise multiple products through print and broadcast. Sony express this like every other advert has done by including a bond chase sequence and incorporating the company’s assets and products into the sequence. This advert includes a different character and is unique because it doesn’t contain bond, mainly because the official actor thought bond would never use sony’s products so refused to star in them. But instead brought a refreshing change to the chase adverts.

Print: http://www.thegrocer.co.uk/buying-and-supplying/marketing/kit-kat-looks-to-bond-girls-for-cheeky-spectre-ads/526661.article

Kit Kat took a page out of Bond’s book and cheekily poke fun at him for the amount of girls he’s slept with while suggesting he should take up their moto and take a break with their product. This advertisement was an print publication which was then shared online. 

E-media: http://www.007.com/spectre/

The spectre website hosts an array of information about the new film. Sadly the design is boring and aimed towards more mature fans out there. However a pop up banner using the films villian logo helps create a sense of imersity and threat and tries to put the viewer in the shoes of bond, being the reaction he would feel in the film. Moving on the website has an interesting 360 video where viewers can tour the fictional workshop in their own time then follow links about the cars. The video also integrates the new virtual reality where the video can be separated into two sides for each eye.

Additional Content:
ITV Bond Documentaries.

Deadpool 

$$ Spent on Advertisng:

$$ Budget: $58 million

$$ Expected Profit: $70 million

$$ Total Grossing: $360 million

Director: Tim Miller

Distributor: 20th Century Fox

Production Company: 20th Century Fox

Certificate: 12A
Release: 10th Feburary 2016

"Much of the campaign centered around introducing Deadpool, played by Ryan Reynolds, to a national audience, which allowed Fox to distribute a plethora of content without revealing key plot points of the film. 
The digital team was able to create a lot of content that wasn't movie-based, but Deadpool -based," Mr. Weinstock said." [LINK]


The film took 8 years to get made, because Fox didn't believe the film would succeed.
There are two trailers, one rude (redband) one usual, so a larger audience an fan base could see the trailers.
Marvel Character

Examples

Broadcast: https://www.youtube.com/watch?v=KsdD1MJXOpk

Through the act of trying to advertise the film dead pool, the promotional team took advantage of the rude, crude and inappropriate nature to advertise a promotional video on testicular cancer. This video produced by fox, is narrated by dead pool for the men's video and includes a variety of comedy and facts to over come the awkward nature this topic suggests. Interestingly a woman's video was also created to check for breast cancer. It was opened by dead pool but then narrated by women presumably to soften the tension an immature man would create while misunderstanding the serious and sensitive nature of the topic.

Print:

A handy circle chart was created for the film to advertise the characters present. Due to the film being near valentines day the background was a soft pink to represent love, Hopefully. But was then doodled on by Deadpool's crude humor and turned into a pair of boozums, a favorite of his. This represents the nature of the film before it is released and to also give an insight and sneak peak to fans who is present in the film and what their role is. The print is also reinforced by the use of simple but comedic thumps up signs over each side which adds a child like element to the piece ironically because this film is not intended towards children. It also publicizes the broadcast being the film and the date as a helpful reminder to when it is released.

E-media: http://www.imax.com/news/12-days-deadpool

12 Days of Deadpool

To hype up the films release over the course of the Christmas period 12 items of new content was released on the internet with a variety of print, broadcast and e-media elements. For example Deadpool takes over a magazine which people could buy in store and pieces of broadcast were also released such as the trailer, a persuasive video to go see it in Imax and also an introductory video. This plays into the concept of forking out money over the Christmas period, while festive jokes are often made around the 12 days such as a mocking of twas the night before Christmas.

Additional E-Media
Deadpool Click Bait: http://www.clickpooler.com/13-things-you-should-never-say-to-a-furry

Star Wars 

$$ Spent on Advertising:

$$ Budget: $200 million

$$ Expected Profit: $2.7 million

$$ Total Grossing: $935 million

Director: J.J. Abrams

Distributor: Walt Disney

Production Company: Lucasfilm

Certificate: 12A
Release: 17th December 2015

Massive production of toys after film.
Disney have core values where they sell their way of life.

Examples

Broadcast: Duracell Star Wars Commercial

Duracell take marketing into their own hands and create a professional high quality star wars adventure as two kids fight off clones using light sabres powered by Duracell. This backs up the claim the Duracell is one of the most powerful and long lasting batteries which are powerful enough too power a light saber. The scene also plays into the theme of the power of a child's imagination as the audience are viewing this through the child's eyes. All sorts of cameo's and references are made in this trailer from, characters, to vehicles to quotes.

Print: USA & China Poster: Controversial Racism

 During the rework of the poster for a different audience, the marketing team in china decided to shift a selection of characters around. Unfortunately one person they made far to small was British actor, Jogn Boyega's character fin. Furthermore, to add to the fuel, Boyega's character is the only Black character in the entire film. This racism was heavily picked up on social media saying it was unfair, and the rearrangement seemed unnecessary, wrong and insulting.



E-media: Lightsaber Escape + Google

To celebrate the launch of The force awakens, google created a project called Lightsaber excuse which was an ambitious task of trying to immerse fans into a real life perspective of being a Jedi. While using your phone as a lightsaber, you could access a story and move the saber with the phone using motion controls. This utilized Chromes web and mobile browser and needed gyro controls to tell which angle the phone was facing in. This doesn't include any star wars hero's instead you play as the hero against an army of storm troopers who actually tend to hit you from time to time.

Additional Broadcast:
Tons of Trailer with different institutions: https://www.youtube.com/watch?v=rEC1BKN2CEE